Co-Founder and Executive Director

Reyna Isabel Pretzantzin

Reyna is a Kaqchikel Maya woman originally from Santa Cruz Balanyá, Chimaltenango. Thanks to her parents, she understood from a very young age that entrepreneurship and hard work can lead to endless opportunities. She speaks three languages, and her dedication and ambition for a different future led her to win a scholarship from Georgetown University in the United States and pursue a bachelor’s degree in Business Administration at Universidad Rafael Landívar in Guatemala.She is a co-founder of Multicolores and has served as Director of Operations (2014) and Creative Director (2022). Her entrepreneurial vision, her dream of a different future, and her strong belief in the boundless creative potential of Mayan women have led her to develop artistic training programs with methodology that positioned Multicolores as innovative leaders within the global craft development sector.  Those who have witnessed the results of her visionary practice understand she is breaking new ground within Guatemala’s fine, high-value craft market, a little-explored field. Reyna’s deep commitment to supporting the artists whole being have endeared her to both artists and collectors alike.  Email

Co-Founder & Chief Development Officer

Cheryl Conway-Daly

Cheryl is a passionate advocate for women’s empowerment with over two decades of experience in research, program development, fundraising and nonprofit leadership. In 2009, after nearly two decades in academic research, she made a life-changing move to Guatemala to work with grassroots organizations committed to empowering women through economic opportunity, leadership development, and entrepreneurship. With a background in Economics and a Master’s degree in Macroeconomics, Cheryl brings a unique combination of analytical expertise, cross-cultural collaboration, and deep compassion to her work. Her experience has equipped her to design and lead impactful programs, build strategic partnerships, and drive successful fundraising initiatives. In 2014, Cheryl co-founded Multicolores. She is also the co-author of Rug Money, an award-winning book that tells the story of Multicolores and the transformative power of art, community, and economic opportunity.  Email

Production Coordinator

Lucia Tzunún

Lucia Tzunún is a Quiché Mayan woman, persevering and positive in achieving her dreams and goals. From a very young age, she learned to value family challenges. Being from a family of eight with limited financial resources, she has faced various obstacles in her quest to study. In 2018, she joined the Totonicapán group as an embroidery artist and leader of the same group in the Multicolores association. She saw this opportunity as a space of inspiration to connect her culture with the world through innovation and creativity. Her years participating in Multicolores have provided her with many opportunities, from completing her high school studies to participating in the internship program in 2022, where she gained experience in office work. This program eventually led her to join the Multicolores team in 2024. This opportunity has motivated her to learn English, now with two levels approved, and to currently pursue a bachelor's degree in Business Administration at Mariano Galves University in Guatemala. She is convinced that the studies and opportunities Multicolores offers are a means to achieving her goals.For her, Multicolores is a place filled with art, opportunities for personal growth, and inspiration to pursue her dreams.

Social Media Manager

Andy Castillo

Andy believes in the power of visual storytelling to create and reinforce identity. In her visual pieces, she explores art as a form of personal transformation. She started as a photographer, and with time she fell in love with cinema videography. She uses these two mediums to rediscover social panoramas and illuminate narratives that address women's empowerment, mental health, and conscious cultural exchange. She has collaborated with various associations and brands, creating authentic content that captures the spirit and essence of each initiative. In 2024, she joined Multicolores as Social Media Manager and has since cherished the creative freedom the organization offers, as well as the opportunity to connect with empowered, conscious women.

Assistant Production Coordinator

Petronila Jorge Set

Petronila is a talented rug hooker and emerging leader whose vibrant, intricate designs reflect both her artistic passion and deep cultural roots.  Her work has been exhibited in museums and galleries in the US and Guatemala. In 2022, Petronila completed an internship with Multicolores’ ArtWorks program, where she gained valuable experience in quality control, shipping, and inventory management.  She has been able to put these skills into practice as Assistant Production Coordinator while continuing to grow as a leader. Petronila thrives in collaborative environments and takes pride in supporting and learning from other women artists. While contributing to Multicolores, she is also committed to completing her high school education, continuing to balance her personal growth with her passion for art and women’s empowerment.